BlogWe manifest our reality. Let that sink in for a moment. Now say it again, “We manifest our reality.” I was watching an interview with Barbara Streisand and she was asked, “Did you ever think you would end up here, with 60 albums to your name?” Her response floored me. She said, “Yes, I knew I would. I believe we manifest our reality and that’s … Like it or not, to grow sales and revenue, you have to sell. I know, it sounds strange that I would have to say that, but I am reminded daily when talking to people, that not everyone really gets this. A business associate of mine in the speaking profession has by far one of the best products and services on the market. She is … Connect with Traci on LinkedIn I want to connect with you on LinkedIn! LinkedIn is a great place for professionals to virtually connect with each other, and further promote yourself and recommend others. Learn more about LinkedIn here. I look forward to connecting with you on LinkedIn! IMPROVING THE REPUTATION OF SENIOR HOUSING With an industry as large as ours, why is what we do is such a secret? While in New York City, I stood on the balcony of the Hard Rock Café and looked down on the thousands of people walking through Times Square. I turned to my husband Dave who was with me and said, “It’s amazing. Every single person below will have an experience … WHERE THERE IS ACTIVITY – THERE IS SUCCESS! A few weeks ago, everyone was talking about those supposed “little green shoots” that are a sign the economy’s growing. Because everyone’s waiting for a sign that it’s okay to do business again. Why wait? You don’t need a sign. The time to do business is always now. And you always have a choice: you can choose to be discouraged and not … EXECUTIVE MUST READ: WORK ON YOUR BUSINESS, NOT JUST IN YOUR BUSINESS You’re a marketing director at a senior housing community and you spend your workdays running around showing units, talking with leads and trying to fill vacancies. No time to think about how you’re trying to market your community or what you might do differently to increase your growth. Or you’re responsible for the budget and spend your day fielding calls on your Blackberry and … TOO MUCH PRESSURE, TOO LITTLE PLANNING Everyone’s feeling the pain of today’s economy - and the senior housing industry is no exception. We had it very good for a very long time and now, executives don’t quite know how to cope with a situation where new residents aren’t just coming through the door – as a matter of fact, some are going out the door and back to their adult … I received an email today from a client we just started working with – someone who is losing $5,000,000 per year in rental income. As I read his email, I felt his pain and clearly understood his sense of urgency in turning this around. As CEO, he knows this is simply unacceptable – and clearly that is why he has chosen to take action … THE PERSONAL TOUCH MAKES IT MEMORABLE I believe your job isn’t done just because you’ve made a sale. Doing the proper follow-through is the difference between making sure you have a satisfied customer - and someone who may end up feeling neglected after they’ve signed the contract. The former will always bring you more business – the latter, not so much. For more on what I consider to be the … The Mental Muscle: What Did You Eat This Morning? I imagine that many of you reading this blog started your workday pulling numbers. By 9:00 AM, you knew where you were with your budget, how many units were open across your portfolio, if your traffic was up or down, and exactly how many sales were needed to hit occupancy goals. But what else was on your mind when you woke up this … I hope you’ve had a chance to look at the first two articles in my four-part series on the Science of Selling, “Red Light, Green Light, Go!” and “Off the Phone and In the Door.” With the economy down in the dumps, it’s the absolute right time to up skill your senior housing sales staff and keep the revenue coming in! In … “What do people think of you?” Perception is in the eye of the beholder. Here is a perfect example… On a recent trip to Paris with my family, I was eating dinner with my husband in a quaint little café. The street was paved with stone, there were candles lighting up the night & the clinking of wine glasses as people toasted one another. … |
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