Date:  February 18, 2010  Time: 1:00-2:00 pm EDT Cost:  Your Time

Owner, Operator, Investor Call with Traci Bild: How to Hit Zero Lost Revenue Days & What It Means for You

SPACE LIMITED TO 50 PEOPLE, JUST 28 SPOTS LEFT AS OF JAN 14TH

Call Focus: Traci will share how her Company helped Seniors Housing Providers grow occupancy, on average, by 9.3% for the 2008 & 2009 years combined, during the worst economic crisis most of us has ever seen!  With data compiled from over 200 properties, nationwide, and a combination of CCRC, IL, AL, MC, and start ups, the results are staggering and you will understand WHY after participating in this very important call.  SPACE LIMITED TO THE FIRST 50 TO REGISTER.

If you own, operate or invest in Seniors Housing then I am certain that revenue is top of mind.  This call is for those who are serious about growing occupancy and revenue and who are willing to take the action steps necessary to get there (and those steps are not always easy).  I have the privilege of working with hundreds of Seniors Housing properties each week. Our portfolio of clients covers CCRC, IL, AL, MC, SNF and those in various stages of construction. While many of you are trying to get accurate information on what your competitors are doing, I can tell you first hand!  Our information is accurate as we have direct access to real time data and we don’t have ego (no offense but people have told us time and time again that people are not being honest about where their numbers really  are).  On this call, I will address the following:

• How much sales staff do you really need to successfully fill a community to capacity?  I will also discuss the importance of hiring Sales Counselors versus Marketing Directors and provide solid tips to improve new hire success.
• What is the role of the Executive Director in the sales process and how do you get them on board and energized to fill their building to 100% occupancy?
• What specific benchmarks should you strive for in your organization.  I will address traffic, inquiry to tour, visit to deposit, and visit to move in conversions as well as monthly move ins and occupancy goals.  I will share two case studies of how specific benchmarks helped facilitate zero lost revenue days in Independent Living communities within some of the hardest hit states in our nation.
• I will share occupancy stats of 50 properties in various geographic locations nationwide and demonstrate how the benchmarks we have set and systems implemented have keep them a step ahead of their competition.
• The role of professional outreach, the revenue you are leaving on the table due to Marketing Directors who are terrified to go out into the professional community and what you can do immediately to turn this aspect of your business around.  Referred leads have twice the conversion of non-referred leads and this piece of our work has contributed to fill up more than any other piece within our systems.  I will share what you need in regards to staffing, time that must be spent in the community, and what the turnaround time for actual referrals should be.
• The three things your communities must have in place to hit zero lost revenue days.  My belief is they will not hit it without these elements in place.
• What zero lost revenue days means for you as an owner, operator or investor and why getting there is worth the time, energy, and effort it will take to make it happen.

CLICK HERE to Register Now!

Space limited to the first 50 to register.