CLICK HERE TO PURCHASE THE ENTIRE WEBINAR SERIES

---

GET A JUMP START ON 2010 SALES GOALS WITH TRACI’S FOUR MONTH WEBINAR SERIES!

• All Webinars stream live from Traci’s office (with the exception of #4).
• Q & A at the end of each session.
• 100% money-back guarantee.
• Find out once & for all what all the talk is about!

WHY INVEST IN TRACI’S WEBINAR SERIES? SHE GETS RESULTS!

“Our management company operates twelve assisted living facilities containing nearly 800 units. All our campuses are mostly new within the past 10 years with many in rural, yet competitive markets. We were 80% occupied for the 600 units then under management when we started with Bild Consulting in 2007. In the past year, we have expanded about 200 units and during that time, our average occupancy has increased to nearly 95% with several of our properties now at 100% occupancy. The annualized increase in occupancy amounts to over $2,900,000! Our property owners are very satisfied with their investment.”

Dean Bloemke, President Welcome Home Management, Inc.

BY POPULAR DEMAND, TRACI UNVEILS A FOUR-PART WEBINAR SERIES WITH A COACHING COMPONENT!

The BILD Senior Housing Sales System™

Attain 100% Occupancy & Zero Lost Revenue Days

By popular demand, I have decided to launch a new Webinar Series which will show you how to fill your buildings to 100% occupancy, step-by-step. This series will introduce you to my proven Seniors Housing Sales System- that has helped my clients generate millions in increased revenue. Attendees will learn how to implement sales systems for each stage of the sales process; from generating traffic to landing move ins. Buy access to one webinar or get the series for a discounted rate. In addition to the webinars, attendees can opt in for a follow up coaching calls that will help with the implementation of each system & in turn expedite sales results.

Date: Thursday December 3, 2009 Time: 1:00 pm EDT

WEBINAR #1: The Inquiry Process- Learn to Convert 75% of All Inquiries Into On-Site Visits

The #1, most important skill factor REQUIRED to drive occupancy & revenue is to get more people in the door. To get people in the door, you must have a system. Here is what you will learn:

• How to get your entire team engaged in the inquiry process & why their participation is so important. We will provide tools for both the Marketing team & the back-up staff that are specific to their role in converting inquiries into tours.
• How to disarm even the toughest prospects & engage them in meaningful conversation.
• How to avoid discussing price when on the phone & why scheduling appointments versus sending out brochures is so critical to your success.
• How to create emotional connections that will make you stand out from the crowd.
• How to find needs & ‘BILD’ value in regards to an on-site visit.
• How to use our popular Inquiry Connection Sheets to convert 75%+ of inquiry calls into on-site visits.
• Why “Winging it” & experience is simply not enough! Traci will show veteran Marketers how to improve their inquiry to tour conversion by a good 20%.
• Common mistakes that both CCRC & Independent Living communities are making & that are in turn costing them business.

*It is suggested that Marketing & Sales Directors as well as Executive Directors, Department Heads & front desk personnel attend this webinar.

TO REGISTER FOR THIS WEBINAR, CLICK HERE

---

Date: Thursday January 14, 2010 Time: 1:00 pm EDT

WEBINAR #2: The Visit Experience- Learn to Transform Tours into Experiences That Will Drive Deposits & Move Ins

Let’s face it; people generally do not enjoy buying what we in Seniors Housing are selling. Most purchases are need driven, even with Independent Living Products today (although most will never admit it) & put off until decision time. My point being, once they are on site- they are either ready to make a decision or darn close to it. All they want to know is if YOU ARE A FIT. The on-site visit is one of the most poorly executed sales opportunities among Seniors Housing providers today. We simply are not prepared the way we need to be & in turn, leave much business on the table that otherwise could have been won.

Attend this session & learn the following:

• How to make the first three minutes of every tour unforgettable!
• How to get buyers into what we call a Shopper’s State of Mind ™where they are literally excited to buy.
• How to “Connect the Dots” from information gathered on the first inquiry call to the Tour Experience itself.
• How to utilize residents & staff to create a Tour Experience unlike anything our industry has ever seen. It’s time to raise the bar!
• The importance of pre-planning on-site visits and how it correlates to getting deposits on the first visit to your community.
• Story Telling & the impact it makes on visitors & their memory of you.
• How to pre-close DURING the tour for a much shorter sales cycle.
• Why references & third party endorsements are so important to your success.
• The “Three-Step” close that will transform the way you close sales & minimize stress for both you & the buyer.
• How to convert 50%+ of all tours into deposits and move ins.

TO REGISTER FOR THIS WEBINAR, CLICK HERE

---

Date: February 4, 2010 Time: 1-2 pm EDT

WEBINAR #3: Follow Up- Your Secret Weapon! Learn to Grow Visit to Move in Conversions to 50%+.

Let’s be honest, follow up is not a strength for most in our industry. We invest heavily in software to manage the sales process only to see Marketers drop the ball & let valuable leads fall through the cracks (unintentionally). Attend this Webinar & join me for an honest look at what’s happening & what you can do about it immediately (Marketers, this will help you tremendously). Here’s what you will learn:

• Follow up is NOT happening at the level it should & we are not expecting enough of Marketers in the form of activity. Traci will share how much activity should be generated weekly for various products and how Marketers can balance their goals with other responsibilities.
• How to follow up with a plan. Closing sales today requires a strategic approach to follow up. Traci will introduce a solid, five week follow up plan that builds a strong emotional connection early in the process.
• What to do with old leads & how to reactivate an aging database as you mine for gold & land move ins that otherwise would have never been had.
• The importance of follow through. It’s not always about how many leads you have but what you are doing with those in hand.
• How to engage residents in the follow up process & create a win-win for the Marketing Director, resident, & prospective buyer.
• How to cut the sales cycle in half & drive your visit to move in conversion to 50%+.